What type of work would our business produce ?

Firstly we had to decide what type of work we would produce, all of the work would be for the fashion sector. We wanted to be a company that worked with high-end fashion brands, and designers.

The type of work that we would produce, we collectively decided upon where... 

Branding & Identity
Website Design
Application Design
Information & Wayfinding
Interior & Exterior (window displays)
Promotional Media 

Packaging & Product Range 

I looked briefly at these types of work, looking at companies who did the same thing we wanted to I found work that I could use for examples. 

As well as this as part of a separate module over summer I had researched graphic design for fashion so I could also use this as a resource. 

The main company/ website I found the most similar and inspirational was Construct

http://constructlondon.com

all of this work below is from their studio, I included this in the presentation.  

The Shining

For Studio Brief 3 we where told our movie posters would be based on the actor Jack Nicholson. We where all given one of his films. I was given The Shining, 1980. 

Produced and directed by Stanley Kubrick, co-written with novelist Diane Johnson, and starring Jack Nicholson, Shelley Duvall, Danny Lloyd, and Scatman Crothers. The film is based on Stephen King's novel of the same name, though there are significant changes.

Kubrick himself aided in modifying the Steadicam's video transmission technology. Brown states his own abilities to operate the Steadicam were refined by working on Kubrick's film. On this film, Brown developed a two-handed technique which enabled him to maintain the camera at one height while panning and tilting the camera. In addition to tracking shots from behind, the Steadicam enabled shooting in constricted rooms without flying out walls, or backing the camera into doors. Brown notes that

"One of the most talked-about shots in the picture is the eerie tracking sequence which follows Danny as he pedals at high speed through corridor after corridor on his plastic Big Wheel tricycle. The soundtrack explodes with noise when the wheel is on wooden flooring and is abruptly silent as it crosses over carpet. We needed to have the lens just a few inches from the floor and to travel rapidly just behind or ahead of the bike."

Film Stills

Film Posters for The Shining

http://www.alternativemovieposters.com/portfoliocpt/the-shining-by-ryan-black/

I then went on to watch The Shining, I had seen it before but it was a few years ago. There where parts of the film I had forgotten, and watching it gave me a better sense of the film.

Logo Development Research

The definition of the word oneironaut is a dream traveller, initially I looked into the dream aspect of the word however, I did come up with some initial ideas but I felt that it was hard to visually represent this, and so I looked at the travel aspect, I mapped out what a traveller may need to travel, I found that I had wrote various navigational tools like a compass and a map. 

(scan in mindmap)

And so I searched navigation tools and this is what appeared. 

I came down to a compass and a gyroscope.

A gyroscope is a device for measuring or maintaining orientation, based on the principles of angular momentum.

I felt that a gyroscope was interesting, it covered a lot of angles and the way it spins and connects suggests a meeting of realities (in my mind anyway) it also reminds me of the solar system and an atom, and so this is also what made me think of connotations of creation and realities. 

I also looked at a compass north,south,east and west facing with no indication of direction again it suggests a mysterious like state, again I liked the geometrical shapes involved in the drawings. 

I also thought about if the compass was distorted it suggests that something is off balance, maybe like a dream indication where something is slightly off it axis or a different size or colour to the norm, which is an indication by the brain.