Brand Guidelines

http://www.skillshare.com/classes/design/Beyond-the-Logo-Crafting-a-Brand-Identity/1989648790?refId=5000041&utm_source=CMblog&utm_medium=link&utm_campaign=Designing+a+Brand+Identity

I like this interesting layout for branding guidelines, it is different to most which are publications, it looks very professional, and modern, it is also interesting how the colours invert, both work very well together.

https://www.behance.net/gallery/14532271/Buero-System

http://www.freytaganderson.com/work/adstream

Film 4 Off Air Guidelines

https://www.behance.net/gallery/1641514/Hello-Design-Conference-Brand-Standards-Manual

More professional and through guidelines from Benetton: The folder even represents the brand, the green is very striking.

http://new.pentagram.com/2011/06/new-work-benetton/

The guidelines inside the folder are very straightforward and simple, they are very effective. 

Easyjets guidelines are very true to their identity and they have covered the basics in which I can follow for my own guidelines.

Easy Jet guidelines

Their guidelines also included 'pictures' which a few of the guidelines I looked into didn't. I think that this may be applicable to my own identity as my design contains a certain style of images,

https://www.behance.net/gallery/15145931/AIGAs-Brand-Identity-Guidelines-(school-proj)

Further brand guidelines:

http://www.logodesignlove.com/brand-identity-style-guides

(all below from the website above)

1. Adobe corporate brand guidelines (PDF)
2. Alberta corporate identity manual
3. Apple identity guidelines (PDF)
4. Barbican identity guidelines (old)
5. BASF summary of corporate design policy (PDF)
6. Bath Spa University brand guidelines (PDF)
7. Berkeley identity
8. Best Buy brand identity
9. Bitdefender brand guidelines
10. Boston University brand identity standards
11. Boy Scouts of America brand identity guide (PDF)
12. British Council brand guidelines
13. British Rail corporate identity manual
14. Carnegie Mellon brand guidelines
15. Channel 4 identity style guides
16. Christopher Doyle identity guidelines
17. Cisco logo usage and guidelines
18. Code for America website style guide
19. Columbia College Chicago brand identity manual
20. Cornell University brand book
21. Dropbox logos and branding
22. Duke University style guide
23. easyGroup brand manual (PDF)
24. Edinburgh City brand identity guidelines (PDF)
25. Esso Imperial Oil quick reference guide (PDF)
26. Facebook brand assets
27. Good Technology brand identity guide
28. Google visual assets guidelines
29. Haas School of Business identity standards style guide (PDF)
30. Heineken company visual identity
31. IEEE brand identity guidelines
32. Jamie Oliver FRV brand guidelines
33. Kew Royal Botanic Gardens brand guidelines (PDF)
34. Liberty University brand identity policy
35. Lloyd’s brand
36. Macmillan identity guide
37. MailChimp brand assets
38. MasterCard brand center
39. Microsoft corporate logo guidelines
40. Mississauga’s Brand Story
41. Mozilla Firefox branding
42. NAMI identity guidelines
43. National University of Singapore identity
44. New York University identity and style guide
45. NHS brand guidelines
46. NYU-Poly identity style guide
47. Ohio State University brand guidelines
48. Ohio University brand standards
49. Oregon State University brand identity guidelines
50. Pacific University brand standards (PDF)
51. Pearson logos and style guides
52. Penguin logo guidelines
53. Princeton University graphic identity (PDF)
54. PRSA guidelines & logos
55. Redfern brand identity guidelines (PDF)
56. Saint Mary-of-the-Woods College style guide
57. San Francisco International Airport identity program
58. Santa brand book
59. Skype brand book
60. The Beano Comic brand guidelines (PDF)
61. The Scout Association brand guidelines (PDF)
62. The University of Texas brand guidelines
63. Twitter brand assets and guidelines
64. Ubuntu brand guidelines
65. University of Arkansas graphic identity style guide
66. University of California brand guidelines
67. University of Cambridge identity guidelines
68. University of East Anglia brand identity guidelines (PDF)
69. University of Louisville brand graphics policy (PDF)
70. University of Northern Colorado identity style guide (PDF)
71. University of Wisconsin-Madison brand identity guidelines
72. Vanderbilt University graphic standards
73. Virginia Tech identity standards
74. Walmart brand guidelines (PDF)
75. Yale University identity guidelines
76. Yelp styleguide

Brand guidelines should include most if not all of the following; (but its not limited to)

concept
logo & application
typography, number systems, leading, tracking, kerning.
colour selection
layout & grid
tone of voice
copy

web

Other things brand guidelines may include are:

logo & application
by-lines / straplines
product, range and distribution (methods, application)
advertising
audience
way finding
invoices and associated stationary

proposals

End Of Module Evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them?

Throughout this module I have learnt a lot more about analysis, looking further into a piece of work seeing the motives and its influences, where it sits in history, and why it was made. I think that I have applied this new skill especially well within my study tasks and my essay. I have also learnt about theories and key theorists and how they have influenced the world. I also think that I have developed my research skills thoroughly and I have applied these new skills by collecting more valid and academic sources, I have also looked into more books and I think that this is evident in my essay and my publication; which was primarily informed by a certain book, and this book also helped me with the idea of my publication, which I found really interesting to research.

2. What approaches to/methods of design production have you developed and how have they informed your design development process?

I have been a lot more research orientated in this module, and I think that this developed through the module, which in the end informed me well for the practical element. I have also tried to synthesize context and practical sides of my work and made them into a publication.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I think that, especially for my publication I have a strong body of research, that really informed my piece, I will continue to develop this strength by finding more academic/ reliable sources that I can use to inform my work.

I would also say my publication has a strong concept and the audience is well defined, I also think that it does connect to my initial essay and the two interconnect. I will try to do this in the next module and I will continue to push my concepts and use them in more academic pieces.

As well as this evident in my study tasks is my ability to analyse and I will continue to do this when looking at pieces of work, and I will try to use this skill to analyse my own work.

4. What weaknesses can you identify in your work and how will you address these in the future?

I think that the design of my publication, could have been better, I felt as though I had to rush through the actual design of the book, although I do feel that it is appropriate for the audience. In the future I will try to organise my time more efficiently and perhaps not go into so much detail when researching, and as well as this start the project earlier, as one of the main weaknesses of my work was the limitations I had when it came to producing the final piece, such as time, printing, binding etc. I had to design around these limitations, and ideally I would in the future like to have as little limitations as possible.

Another weakness in my work that has been identified to me is my essay structuring. I will learn from the structure of the essay so that I can form a better essay in the future, which will make it more intellectual and organised. I can do this by looking at help on the module handbook and planning the structure of my essay not just the content.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Plan my time more efficiently so that I do not have production limitations, which means I can produce almost anything I can think of, which might make for a better more innovative piece.
2. I will structure by essay in a more academic format so that I can triangulate more successfully with 5 or 6 sources not just 3 or 4.
3.  I will spend more time on designing and developing my practical work so that I can explore my own practice and be completely satisfied with the end product.
4.  I will collect more defined research so that I will have an extensive knowledge on one particular area that I will be able to discuss in an essay at length.
5.  And finally I will try to start pieces of work more immediately allowing myself the time to plan and design.

Attendance  5

Punctuality  5

Motivation  4

Commitment  4

Quantity of work produced  3

Quality of work produced  3

Contribution to the group  3