Friday, 28 March 2014

Illy Coffee Cup Design

http://www.illy.com/wps/wcm/connect/en/home

illy launches the illy City Mug casting through Desall.com, looking for graphical proposals for an exclusive line of mugs by illy dedicated to six world-famous cities: 
Rome, Milan, Paris, London, San Francisco and Hong Kong

Illy
PASSION FOR COFFEE RUNS DEEP AT ILLYCAFFÈ

Coffee of the highest order, coffee that delights: this is illy’s mission, passion and obsession.  A simple ideacreated through complex means: eight decades of experience; unmatched knowledge of coffee biology and chemistry; unrivalled skill at roasting; the pioneering of innovative, enabling technologies; and a family’s entrepreneurial passion.





In order to offer a complete tasting experience combining taste with aesthetics, illy wants to create a new line of mugs specifically dedicated to the six metropolises selected, that the participants of "illy City Mug" will interpret by providing as many iconic graphics.

The graphics illy is seeking will have to be dedicated respectively to Rome, Milan, Paris,
London, San Francisco and Hong Kong. The selected proposals will be printed on the
surface of the illy Mug, forming an exclusive set to be sold throughout the illy distribution
network.
The participants are requested to submit one graphical proposal per city, each submitted as separate upload.

Deliverable: participants are requested to work on the Template-for-illy-Mug-graphic
attached in the Material files (either in bitmap or vector version) and to attach the graphics as a.zip Archive during the upload process.
For the illustrative images (those published on the contest gallery), please use the

"Template-for-Desall-website_960x720px".

Deadline: 9/04/14


London
LN












Rome
RM
Rome , ItalianRomaLatinRōma, is a city and special comune (named "Roma Capitale") in Italy










Milan
ML
Milan, ItalianMilano also in Italy.










Paris
PA
Paris, French Pari, the capital of France.














San Francisco
SF
San Francisco, officially the City and County of San Francisco, is the leading financial and cultural center of Northern California, North America.








Hong Kong
HK
Hong Kong (香港), alternatively known by its initials H.K., is situated on China's south coast and enclosed by the Pearl River Delta and South China Sea.











Streets
Lombard Street- SF
Abbey Road- LN
Champs-Elysées- PA
Via Vento- RM
Via Monte Napoleone- ML
Nathan Road (The Golden Mile)- HK






Coffee- English/American
caffè- Italian
café- French
咖啡- Chinese



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