The Age of Enlightenment
Process of reason and rationality
Enlightenment- C18th when scientific philosophical thinking made leaps and bounds
reason rather than metaphysics
belief in a unified scientific method - Scientism
The two cultures and the scientific revolution
science and art are totally different and would never meet
Positivism interested in Facts
should lead to a conclusion
measurement rather than argument
the facts that speak for themselves
separation and control of variables
Approaches to Research:
An idea or something they want to investigate, place it in a real world context, and find out about it in this situation and then reflect upon it.
Then they can restart the cycle, constant research cycle
the unification of thinking and doing
method- a way of proceeding about something in a systematic or logical manner
methodology- the science of method, employed in a particular activity
philosophical method researching
the hermeneutic circle
developed by Heidegger
Interpretation is a process designed to clarify an experience and assign meaning to it.
This is aided by the hermeneutic circle which involves looking at different perspectives on events and relating individual components.
Three overlapping levels of interpretation
behind the text
in/through the text
in front of the text
Saturday, 14 December 2013
Friday, 6 December 2013
An interesting format, and a nice interactive element. I like how it continues to fold out. I also like the colour scheme.
This looks like wet ink, its really innovative, and eye-catching. Its different, slick and modern.
We created a bespoke logo that was then embossed across all of our stationery, creating a latex texture on uncoated paper. We used a color palette set in black & white, with a hint of turquoise to demonstrate the attention to detail we like to achieve with all of our projects.
This shows that a choice of stock can make a big difference. A considered, professional stock will create a better finish.
http://www.gfsmith.com - a huge range of interesting stocks, colours, textures e.c.t.
(I also really like how this image is showing how the ink works in the CMYK process , how it builds up)
( PAD printed)
Again I really like the darker background with the almost neon colours. It looks almost edgy and current. It also contrast well and the neon works well on both black and white.
A really relevant concept for print, again taking something simple, but making it effective.
Further Research relevant to the concept and format ...
For my idea I began by looking at format, I really like the pantone swatch books, I think that they are less conventional to a book, and quite handy. Also as pantone is a colour process I felt it was a suitable concept to explore.
On the site I found that the pantone books are stored in different formats, below I like the way the two books are package the vertical orientation is interesting.
However I saw this and I really like the way the books stuck out of the box and I felt that I could adapt this to my own idea. The way the books are kept together and displayed at the same time is interesting and useful. More interesting than just being stored away in shelf or a cupboard.
How the pantone books cascade out is interesting , however the vertical orientation doesn't offer much scope when placing content onto the pages.
I did have a look at an actual pantone book to get a feel for the dimensions. I think that after looking at this , I feel that if I was to create a pantone-style book it would need to be wider. I also feel that the pantone book is very thick as it is full of swathes, my book would not need to be this thick, but I would need to consider how the book would stand depending on its thickness.