Friday, 26 April 2013

A Brief History of COLORS further research ...

After presenting my initial ideas and spreads to a group the following issues where presented to me 

  1. My spreads needed to contain more contextual references, it was suggested that I look at major events that happened globally within the years of Colors and see if they had affected any of the design choices or issues of the magazine.
  2. That some of the spreads had no purpose to be screen printed and they would not go into the binding of the book. 
  3. I should consider creating a separate supplement or info graphic to screen print and include in my package.

1990Manuel Noriega, ruler of Panama, surrenders to U.S. troops and is arrested on drug-trafficking charges.
Washington D.C. Mayor Marion Barry arrested on crack cocaine charge.
A Van Gogh painting sells for a world-record $82.5 million at auction.
Composer Leonard Bernstein dies at age 72.
Iraq invades Kuwait.
Former USSR ruler Mikail Gorbachev wins Nobel Peace Prize.
Nelson Mandela freed from South African prison.
1991International forces led by the United States attack and retake Kuwait from Saddam Hussein's Iraqi Army in Desert Storm.
Channel Tunnel – The ‘Chunnel' completed linking England and France by road and rail under the English Channel.
Federal Minimum Wage raised to $4.25 an hour.
Duke beats Kansas for NCAA Men's Basketball Championship
1992Arkansas Democratic Governor Bill Clinton elected President of the United States.
Los Angeles riots claim 58 dead in aftermath of Rodney King beating and verdict.
U.S. Supreme Court ends invocations at public school functions.
Americans with Disabilities Act signed into law.
Federal budget deficit passes $4 trillion.
Duke wins second straight NCAA championship, beating Michigan.
World Trade Center in New York City bombed by Middle Eastern terrorists.
The "World Wide Web" started up for home use.
Carol Mosely Braun becomes the first black women elected to the United States Senate.
1993The standoff between federal agents and Branch Davidians at Waco, Texas, ends in fire and the death of leader David Koresh and his followers.
Blizzard of '93 pounds the Eastern United States with rain, wind, and snow from Florida to Canada.
Coup against Russian leader Boris Yeltsin fails in Moscow.
North Carolina beats Michigan to win NCAA championship for third straight ACC victory in final.
A large flooding of the Mississippi causes the loss of many homes and also lives.
1994Jackie Kennedy Onassis dies of lymphoma cancer.
U.S. troops seize the country of Haiti.
A violent earthquake rocks the city of Los Angeles.
Republican Party wins control of U.S. Congress
Major league baseball players go on strike
Byron De La Beckwith was convicted of the 1963 murder of civil rights leader Medgar Evans
Long-time CIA officer Aldrich Ames and his wife were charged with espionage
1995O.J Simpson tried and found innocent of two counts of murder of Nicole Simpson and Ron Goldman.
Oklahoma City Federal Building bombed in terrorist attack on day of Waco disaster, killing hundreds.
Palestinians granted limited self-rule in accord with Israel at White House.
1996President Clinton re-elected as first two-term Democrat since Franklin Roosevelt.
Terrorist bomb explodes in city park during Atlanta Summer Olympics.
Ted Kazynski, the so-called Unabomber, is captured after his manifesto is identified by his brother.
TWA Flight 800, bound from New York to Paris, exploded and crashed into the Atlantic Ocean shortly after take off, killing all 230 aboard
1997Western North Carolina resident Eric Rudolph identified as prime suspect in several southern US abortion clinic bombings.
Labour Party takes control of Great Britain for first time in twenty years.
Hong Kong ceded from England to communist China.
Princess Diana killed in automobile accident in Paris.
Designer Gianni Versace murdered by serial killer Andrew Cunanan, who takes own life in Miami.
NASA's ‘Pathfinder' module lands on Mars.
Timothy McVeigh sentenced to death for Oklahoma City bombing.
Six-year old model Jon Benet Ramsey found murdered in Boulder, Colorado.
O.J Simpson found guilty for 1994 murders in civil court.
Mother Theresa dies.
First announced cloning accomplished with Dolly the sheep.
Comet Hale-Bopp crosses United States; Heaven's Gate Cult found in mass suicide.
1998Michael Jordan retires from the NBA.
U.S. Embassies bombed by terrorists in Kenya and Tanzania with hundreds killed.
Gerhard Schroder led the Social Democratic Party to victory in the German parliamentary election, bringing an end to 16 years in power by Chancellor Helmut Kohl and his Christian Democratic Party
Mark McGwire of the St. Louis Cardinals sets an all-time major-league season home-run record with his 70th home run
John Glenn, first US astronaut to orbit the earth, returns to space aboard the shuttle Discovery. His 1962 solo flight lasted five hours, the 1998 trip lasted nine days.
Dr. Barnett Slepian, an obstetrician who performed abortions, was shot to death in his home in the Buffalo, NY suburb of Amherst
Massimo D'Alema, a former Communist, became Italy's prime minister
Two school boys found guilty of murder and capital battery in the fatal shootings of four students and a teacher in Jonesboro, Ark.
British Petroleum announced a merger with Amoco Corp, the largest takeover of a US company by a foreign company
1999Peace agreement reached in Northern Ireland, ending over eighty years of terrorism and civil war.
President Clinton fights off impeachment by Senate vote of confidence.
Seattle Police battle demonstrators in the worst civil unrest of the decade during World Trade Organization talks.
John F. Kennedy Jr., his wife and her sister die in a plane crash off the coast of Massachusetts.
An EgyptAir flight crashes off the coast of the United States, killing all aboard.
Two students open fire in a Columbine, Colorado high school killing 13 before committing suicide
Sep 1999

Also in 1999, McDonald's 25,000th unit opened, Greenberg took on the additional post of chairman, and Jim Cantalupo was named company president. Cantalupo, who had joined the company as controller in 1974 and later became head of McDonald's International, had been vice-chairman, a position he retained.

Jul 2007



Influenced by Global Warming

Now, when global warming is such a hot issue, Colors imagines what could happen if the temperature continues to rise. Colors 71 takes us to Vörland, an island of the future off the coast of Scandinavia, where the climate and the things happening there are extraordinary.

A three-year study by the influential Intergovernmental Panel on Climate Change concludes that global warming is very likely caused by human activity—specifically the emission and buildup of carbon dioxide in the atmosphere. Report also says that the rise in temperatures and rising seas can be curtailed with quick action (Feb. 2).

Top News Stories from 2007 |

UN panel, composed of several of the world's top scientists on climate change, finds that Earth's climate and ecosystems are already being affected by the accumulation of greenhouse gases and warns that without immediate action to slow the buildup of such emissions, droughts, flooding, and the extinction of species are imminent. Panel also says that poor regions are most vulnerable (April 6).

Read more: Top News Stories from 2007 |

Aug 2008



Influenced by the Sichuan Earthquake-China, a country both in morning and celebration (of the olympics)

The thirty most meaningful, touching photos of the disastrous Sichuan earthquake. Thirty monks, thirty prayers, two previously unpublished articles by the famous Chinese writers Yu Hua and Acheng and ten blank pages to fill with one’s own hopes, reflections and thoughts. Colors 74 Victims was launched on 08.08.2008, the opening day of the Chinese Olympics.

May 12: As many as 68,000 people are killed and thousands injured when an estimated 7.9 magnitude earthquake strikes Sichuan, Gansu, and Yunnan Provinces in western China. Nearly 900 students are trapped when Juyuan Middle School in the Sichuan Province collapses. Several other schools collapse. It is China's worst natural disaster in three decades.

Read more: Top News Stories from 2008 |

Jun 2012



Influenced by the many end of the world theories happening in 2012, end of the world being 2013.

Hit by a meteorite, wiped out by a pandemic, fried in a nuclear holocaust or frozen in another Ice Age: Civilization could end in a hundred ways. Yet the relentless onslaught of disaster prophecies leaves you overwhelmed, exhausted and unsure who to believe. You’ve got Apocalypse Fatigue, but don’t give up. The climate is the hottest it’s been for 1,000 years, and this century will see temperatures rise five times more than they have already, bringing hurricanes, floods, famine and wildfire. So start preparing: build a bunker, secure your energy supply, stockpile food. When mankind throws itself into the abyss, you need to be ready to climb back out.

December 21, 2012 end of the world theory #1: Planet X collides with our planet.

One of the biggest December 21, 2012 end of the world theories states that on that fateful winter solstice our planet earth will collide with the mysterious and fabled Planet X from the 1980s. Conspiracy theorists believe that world governments have been hiding the existence of Planet X since they discovered it was on a collision course with us many years ago.

December 21, 2012 end of the world theory #2: Shift in Earth's Magnetic Poles

Many people believe the December 21, 2012 end of the world theory that earth will be devastated by a dramatic shift in the earth's magnetic poles. Scientists say that this pole shift has happened with regularity throughout earth's history, but that we are not due for another shift for some time. That does not keep people from buying into the shifty possibilities of a 2012 end of the world.

December 21, 2012 end of the world theory #3: Sun Supernova

One popular December 21, 2012 end of the world theory involves the death of our sun. This theory says that our earth will be burned up when our sun goes supernova right before Christmastime, 2012. This cataclysmic supernova would consume our solar system and wipe our world out from the Milky Way galaxy.

December 21, 2012 end of the world theory #4: Disruption of Gravity by Planet X

Another of Planet X theories, this 2012 end of the world theory says that Planet X will not collide with us, but rather it will pass so closely to our earth that it will disrupt our gravity and cause massive global disasters.

December 21, 2012 end of the world theory #5: Alignment With the Center of Our Galaxy

A major source of December 21, 2012 end of the world theories is the fact that on that date our earth and sun will align with the center of the Milky Way galaxy, an event that only happens every 26,000 years. Some believe that this celestial event will in some way rip our earth apart, leaving no life for the planet.

December 21, 2012 end of the world theory #6: Global Warming and Floods

With the global warming scares of the past decade, one of the December 21, 2012 end of the world theories involves the atmosphere of our earth degrading to the point that global warming reaches new highs. The resulting temperature change would cause a snowballing polar ice cap melt that would flood the oceans, wiping out our land masses and killing marine life with a massive infusion of fresh water into the oceans.

December 21, 2012 end of the world theory #7: Seismic Disturbance

This earth-shattering 2012 end of the world theory says that our world will be torn apart by an incredible seismic event. Earthquakes and volcanic eruptions will shake the ground, level cities, and wipe out civilization as we know it.

December 21, 2012 end of the world theory #8: Shift in the Collective Consciousness of Humanity

By far one of the most creative December 21, 2012 end of the world theories, this theory claims that the human race has been on the verge of a shift in the collective consciousness of humanity. What this means no one can say, but followers of this theory believe that the end of the world will come with a dramatic change in the way the human mind works and that they will bring about the end of the world.

December 21, 2012 end of the world theory #9: World War 3 and Nuclear Holocaust

One 2012 end of the world theory involves nuclear holocaust and the beginning of World War 3. Due to global nuclear capabilities, the nations of the world could wipe each other off the face of the earth in a matter of hours.

December 21, 2012 end of the world theory #10: Theorists Are Proven Wrong

One theorist believes that the end of the world will come when all of the people who have put their stock in calendars made 3000 years ago learn that they are wrong. For many who have lived, eaten, slept, and breathed 2012, discovering that the world did not end on December 21, 2012 will lead them to find that their world is, in fact, over.

Mar 1996



You could say that this issue was influenced by the ongoing violence in Africa and particularly the Rwanda massacre, from previous years. 
Thousands dead in Rwanda massacre - 1994
Death toll 2,000 in Rwanda massacre - 1995
Mar 1994


Just the cover of this issue has been subtly influenced by ...
Dr. Ned First (US) clones calves from cells of early embryos. Background: Cloning Milestones

Read more: Top News Stories from 1994 |

From looking at through all the issues of COLORS it is apparent to me that the earlier issues where more directed to a general look at people around the world, as the magazine was still new/ fresh it wanted to spread/ show its message of diversity, however in later issues this groundwork had already been implemented and more articles/ full issues where influenced by some of the events going on around them. 

I will try add these examples to my magazine, to add some more contextualisation to the publication.

Facts for poster supplement/ infographic 

Sourced from COLORs themselves
The complete series of COLORS issues was included in the 25/25 exhibition at the Design Museum, London (29 March - 22 June 2007), which featured the 25 most influential design objects of the past 25 years. Good Magazine, an American bi-monthly cultural and lifestyle publication, which included the first thirteen issues under Tibor Kalman’s editorship in the ranking of the 51 best magazines of all time. La Vanguardia, a Spanish daily, described it as one of the trendiest cultural magazines on the world scene. COLORS was featured in Inside the Great Magazines, a Canadian documentary trilogy exploring the evolution of magazines from their European origins to their current popularity and the powerful influence they have on our social, political and cultural identities. Issue 76 of COLORS won first prize in the Arts and Entertainment Stories category of the 2010 World Press Photo Competition with the reportage Rainbowland by Kitra Cahana and also gained a Merit at the 89th Art Directors Club Awards. Issue 79 was awarded the Silver Prize in the Editorial Design category at the 90th Art Directors Club Awards.

sell 250,000 copies in 60 countries and seven different languages. Benetton diverts 4% of his annual turnover of £1.3bn to Colors and associated arts projects.
Next time you go to an art museum, time yourself. You'll spend 7 seconds reading each label and only 3 seconds examining the artwork itself, according to museum experts.

With almost 9 guns for every 10 citizens, the USA tops the world for gun ownership.

The global black market is estimated to be worth US $1.8 trillion.

Over 70 percent of the world’s sex toys are made in China.

Between 1996 and 2010, the South African black rhino population rose from 1,200 to 1,915.

One-third of our Earth is nothing more than sand, rocks and a heat so harsh that it shapes the ground itself

80% of the world's bluefin tuna end up in Japan, where Kiyoshi Kimura paid US$736,000 for a single fish in 2012.

Pakistan spends a fifth of its national budget on defines. 

Only seven percent of Afghans have bank accounts. 

Computers made in the 1960s were expected to last 25 years. One made today will be replaced in less than five.

400,000 copies of the magazine are printed and it’s sold at the Benetton stores and newsstands throughout the world

Sourced from google search engine

Peter Pan Generation-Millennials are sometimes referred to as the Boomerang Generation or Peter Pan Generation, because of the members' perceived penchant for delaying some rites of passage into adulthood, longer periods than most generations before them. These labels were also a reference to a trend toward members living with their parents for longer periods than previous generations.

There are more than five times as many Internet users now as there were in 2000. 

China has more Internet users in 2010 than the entire Internet did in 2000. The country has actually grown with more Internet users than the entire Internet had in 2000.

Only 1 percent of the China’s 560 million city dwellers breath air considered safe by European Union standards according to a World Bank study.

According to suicide statistics, Monday is the favored day for self-destruction.

The most common name in the world is Mohammed.

There are two credit cards for every person in the United States.

The most money ever paid for a cow in an auction was $1.3 million.

On average, there are 178 sesame seeds on each McDonalds BigMac bun.

Every human spent about half an hour as a single cell.

After I went to print I was told I would need to either add two pages (1 dps) or delete them as to print it as a book it has to have pages adding up to a multiple of 4 and I currently had 30 pages.

And so I went back through my book and decided to add a page of more examples of socially conscious design. I remembered the nike campaign, however when trying to find it online I couldn't, but from other research I remembered that Nike had a Lace Up, Save Lives campaign. (2010)
I then knew of another campaign of a similar nature- celebrity endorsed, Fashion Targets Breast Cancer. (began 1994)
And so I wanted to make a then and now page. Below are some of the images and copy I sourced.

Fashion Targets Breast Cancer

International fashion designer Ralph Lauren set up Fashion Targets Breast Cancer in 1994 after losing a close friend to the disease. Lauren was inspired to use fashion to help breast cancer charities across the globe.
Breakthrough Breast Cancer launched Fashion Targets Breast Cancer in the UK in 1996, bringing together the best of fashion to fight the disease. Since then we’ve had the amazing honour of working with the world’s biggest names in fashion and media.
Naomi Campbell, Claudia Schiffer, Kate Moss, Elle Macpherson, Georgia May Jagger and Kylie Minogue have all joined forces with renowned photographers such as Mario Testino, Simon Emmett and Ellen Von Unwerth to show their support.

 Lace Up, Save Lives
The cause-related strand of Nike’s World Cup work kicked off with its pre-competition ‘Lace Up, Save Lives’ campaign.

The scheme, fronted by Didier Drogba and developed in partnership with charity RED, urged fans to don red laces on their boots or trainers with all proceeds from sales going towards Aids awareness in Africa.

The partnership delivers a two-pronged approach to fight HIV / AIDS in Africa by delivering funds to support programmes that offer education and medication on the ground and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.

Saturday, 13 April 2013

A Study in Colour

Temperature Test 1
Blue and Orange Objects

Firstly I began by testing temperature. I chose to use the coolest and warmest colour on the colour wheel, which is blue and orange. Blue is the coolest, orange is the warmest they are equidistant on the colour wheel. I decided to measure them against white and black, the lightest and darkest colours on the colour wheel.

I started off with a black and white background, 

At first I wanted to see what my colours where to begin with and so I chose a neutral mid-tone background. 

Orange (below) is very bright , there is a yellow hue in this orange and it is quite saturated, perhaps not a pure orange. I would say it is a warm colour.

The blue object is quite a light tint of blue, however it is saturated and if anything leans towards a slightly more green hue. Definitely a cold colour.

When I put the orange object onto the white background I think the orange looked cooler than it did on the grey, this is because orange is closer to white on the greyscale colour wheel, and white and orange are both light/ warm colours and therefore they seem to cancel each other out.

Then when I placed the orange object onto the black paper the orange became more contrasting in its temperature compared to the grey and white background, this is because they are opposites on the colour wheels and so they have more of a contrast. And so orange looks the warmest on black paper.

I then tested out this idea with the blue object , when I placed it on the white background the blue looked more saturated and so this brought out the coolness in its colour. As white and blue are opposite. However I think that because this is a lighter blue this may of been more obvious with a darker shade of blue.

On the black paper the blue still stood out but not as much so as the white, the black seems to absorb the colour of the blue and I would say it appears to be a different shade of the original blue we saw. However it still looks cool and I think this is down to the tint of blue. And so the orange object I experimented with was a more successful contrast of temperature.


Temperature/ Tone Test 2- Reversed
Black and White Objects 

However I decided to re-test this contrast of temperature but this time I used black and white objects. 

As you can see below black is most contrasting to white and white is more contrasting against black. 

So I decided to test the objects on blue and orange paper, below when the white box is on the blue paper, the white looks like a very light white, and the paper looks like a very cool blue and so they intensify each others temperature and tone qualities as they are opposite. When the white box is on the orange the box looks like shade darker than the same box on the left. I would also say that the box and the orange paper both look warm, and there isn't a high contrast. 

Then when I tried the black box on the blue and orange paper the opposite happened. On the blue paper the box seems to desaturate the paper and the blue almost looks warmer, this could because black is the darkest colour. However on the orange paper the black looks more of a pure black and it is very intense, It also shows that the orange is very warm. 

Contrast of Saturation Test 3

I decided to test the saturation of blue, when you put a blue object onto another what happens to its saturation.

I began with this bag, that is almost a pure hue of blue, 

I then chose to use this folder which has a slight green hue and it seems to be a lighter tint of the blue above.

I then put the two together and they both seemed to make each other look more saturated, I would say that the bag now almost seems to have a purpler hue in it. 

I then added a less saturated but darker shade of blue paper to the bag/folder. It was obvious that the paper was the least saturated, but I would say it drew some of the saturation out of both the folder and the bag. 

I then wanted to add this blue post it note to the objects above to see what effect it had, 
this is the most blue/green blue of all the objects, I would also say it is the lightest. 

When I placed it next to the bag it made the seem a lot more saturated and the post it note looked slightly less saturated compared to the bag.

On the folder the post it note really intensified the green hue in the folder, it also makes the folder looks more desaturated than itself, and I would say that the post it note doesn't look to have as much of a green hue because the folder has a higher hue of green within it.

And when I put the post it note onto the blue paper, it looked highly saturated more so than when it had previously and the paper looked more desaturated and even a deeper shade than it had previously.

I then placed all four of the paper materials together and I would say that the paper looks the least saturated then the folder, then the post it note and the bag looks like the most saturated colour of blue present.

I also tried a blue object on the bag, folder and paper. 
On the bag the object looked less saturated than the bag. 

On the paper the object looked more saturated and the paper desaturated. 

And on the folder the colours almost matched each other and so there isn't really a clear desaturation in either. If anything the object looked like a slightly darker shade and the folder looked more tinted.

Simultaneous Contrast Experiment Test 4

At first I began with blue and orange, however as they are complimentary colours nothing really happened. I placed the post it notes like this as you need to have a small gap between the colours to let them manipulate each other.

And so I but the notes onto a red background, as you looked at them the edge around the post it note seemed to me to go purple, this could be because my eyes mixed the two colours together. But I also saw that the blue post it notes began to go green and this is because red is trying to bring out its complimentary colour- green from the blue. And even looking at this photo the red background looks very orange even though the paper was red.

 Then I placed the blue post it notes onto yellow paper. As you look at the yellow background seems to turn more orange especially around the outlines.  

 I then put a series of blue and green post it notes together, if you look at them they seem to vibrate and almost become 3D which means they are fighting against each other.

I then tried green and yellow post it notes together. I think that these two seem to contrast less than the previous blue and green contrast. I think that this is because the green post it note has a slight yellow hue. 

I then made the post it notes into a 3D structure to see what happened, the green appeared to be more yellow, and I seem to be able to see purple, this could be because green has a higher frequency to blue and greens complimentary is red, green is looking for red and blue and red mixed make purple.

I tried this again with the other series of notes however nothing interesting happened with these again the green appeared more yellow.

I then tried all three colours together as a series to see if they would contrast however they do seem to irritate your eyes when you look at them but I do not think they bring out any other colours as there is already a lot of information going through the eyes and this is why they almost hurt to look at as there is a lot to process.

Tint Experiment Test 5

The green post it note is perhaps already a tint of green itself. It appears quite light/white.

Firstly I began with green, as you can see below the post it note is clearly a less saturated tint of the colour beneath it.

Even on another surface the post-it not looks like a tint of the one underneath it.

Again it looks tinted and desaturated.

However I ran out of the colour green and so I switched to yellow. As it is already the closest colour to white.

The right piece of paper is a tint of the left, it is a lot lighter, closer to white.

I then tried the theory out with objects. In the photograph below I would say there is no obvious tint. But when I could see it in front of me the paper below did look a lighter tint than the car sponge. This is because the sponge was a purer hue of yellow.

Again on the next piece of paper, the paper is a tint of the car sponge. This contrast is higher than the one above as this piece of paper looked like a tint of the piece above.

I would say there is no apparent tint as the colours are very similar.

I then tried these papers again but with a post-it note. Again the paper is a lighter tint that the note.

However on this piece of paper the note is a tint of the paper.

And so i put the note up against the sponge. And there is hardly any difference in tint, but I would say that the post it note is slightly lighter. 

Complimentary Contrast Test 6
Green and Red

I began with the red and green paper. This red looks less saturated, and has a slight blue hue. The green in contrast is more saturated but it too has a blue hue. 
Both are also quite cool and both are quite dark tonally.

When I placed the red object onto the green paper it seemed to make the object very vibrant and almost a pure red hue. This is because greens complimentary is red and so the red has become more red. 

I then took two different red and greens. Which are both more yellow, and orange, tonally lighter, warmer in temperature and more saturated.

And so when I put the red object onto this green the object became more orange as the green had a higher hue of yellow within it.

The difference of light Test 7

With a different light , the torch which is a lot 'whiter' more intense and closer to the source. The yellow of the ball is a lot more vivid/intense. There isn't really a change in hue, I would say tonally its darker. 

The orange object now looks more yellow I would say, this could be because the light source is more white than the previous light source which has an orangey/yellow tint to it.

Again this red now looks more orange, I am thinking that it is for the same reason as above except it appears orange as red is further away from yellow. I would also say the object looks warmer in contrast, this could be because of the more orange hue.

I think that the green in the torch light source also looks to have a more yellow hue. Whereas previously I would of said it was had a bluer-hue, and was a more pure green.

However in the last experiment with the blue post it note. The blue in the bottom image (the torch) looks more saturated than the one above, I think that this is because the light source is more white and therefore the blue looks deeper, cooler.

Experimenting with 'RGB' and 'CMYK' colour Test 8

I firstly chose colours that represented CMYK.

And then colour RGB, red, blue and green

I then chose objects that where RGB

Contrast of Purple Test 9

I decided to experiment with the colour purple, looking at its contrasts. I firstly began with the colour yellow as it is equidistant to purple, and its its complimentary colour. 

This purple is very dark tonally, and I would say it has a slightly more red hue as opposed to blue. 

The properties of the purple does not change really against a different yellow, which is paler and more green.

Again this yellow does not really change the colour of the purple.

And so i changed the colour, against the green the purple appears lighter and more red this is because the green is trying to impose its complimentary colour- red in the purple, and as the purple already has a slightly red hue this is more emphasised.

When you place it against the orange the purple doesn't seem to change, this could be due to the fact both colours are quite warm in temperature.

Hue and Saturation Test 10

The egg box...

Is greeny blue against the neutral paper because it has a bluer hue within it. And it appears to have a medium/high saturation of colour.

Against the orange, the colour of the box looks warmer as greens contrasting colour is red which is close to orange on the colour wheel and so the green appears more yellow in hue.

Up against the yellow paper it isn't that different to the effect of the neutral paper because it is closest to it on the colour wheel. And both yellow and the neutral have a low saturation.

Against the red the box looks more green. As the red is counter acting the blue hue. This change is not far from the change on the orange paper.

And on the green paper the box looks less saturated because the paper is a greener hue than the box itself.