Thursday, 3 April 2014

Logo Development Research

The definition of the word oneironaut is a dream traveller, initially I looked into the dream aspect of the word however, I did come up with some initial ideas but I felt that it was hard to visually represent this, and so I looked at the travel aspect, I mapped out what a traveller may need to travel, I found that I had wrote various navigational tools like a compass and a map. 

(scan in mindmap)

And so I searched navigation tools and this is what appeared. 

I came down to a compass and a gyroscope.

gyroscope is a device for measuring or maintaining orientation, based on the principles of angular momentum.

I felt that a gyroscope was interesting, it covered a lot of angles and the way it spins and connects suggests a meeting of realities (in my mind anyway) it also reminds me of the solar system and an atom, and so this is also what made me think of connotations of creation and realities. 

I also looked at a compass north,south,east and west facing with no indication of direction again it suggests a mysterious like state, again I liked the geometrical shapes involved in the drawings. 

I also thought about if the compass was distorted it suggests that something is off balance, maybe like a dream indication where something is slightly off it axis or a different size or colour to the norm, which is an indication by the brain.

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