Saturday, 17 May 2014

Brand Guidelines

I like this interesting layout for branding guidelines, it is different to most which are publications, it looks very professional, and modern, it is also interesting how the colours invert, both work very well together.

Film 4 Off Air Guidelines

More professional and through guidelines from Benetton: The folder even represents the brand, the green is very striking.

The guidelines inside the folder are very straightforward and simple, they are very effective. 

Easyjets guidelines are very true to their identity and they have covered the basics in which I can follow for my own guidelines.

Easy Jet guidelines

Their guidelines also included 'pictures' which a few of the guidelines I looked into didn't. I think that this may be applicable to my own identity as my design contains a certain style of images,

Further brand guidelines:

(all below from the website above)

  1. Adobe corporate brand guidelines (PDF)
  2. Alberta corporate identity manual
  3. Apple identity guidelines (PDF)
  4. Barbican identity guidelines (old)
  5. BASF summary of corporate design policy (PDF)
  6. Bath Spa University brand guidelines (PDF)
  7. Berkeley identity
  8. Best Buy brand identity
  9. Bitdefender brand guidelines
  10. Boston University brand identity standards
  11. Boy Scouts of America brand identity guide (PDF)
  12. British Council brand guidelines
  13. British Rail corporate identity manual
  14. Carnegie Mellon brand guidelines
  15. Channel 4 identity style guides
  16. Christopher Doyle identity guidelines
  17. Cisco logo usage and guidelines
  18. Code for America website style guide
  19. Columbia College Chicago brand identity manual
  20. Cornell University brand book
  21. Dropbox logos and branding
  22. Duke University style guide
  23. easyGroup brand manual (PDF)
  24. Edinburgh City brand identity guidelines (PDF)
  25. Esso Imperial Oil quick reference guide (PDF)
  26. Facebook brand assets
  27. Good Technology brand identity guide
  28. Google visual assets guidelines
  29. Haas School of Business identity standards style guide (PDF)
  30. Heineken company visual identity
  31. IEEE brand identity guidelines
  32. Jamie Oliver FRV brand guidelines
  33. Kew Royal Botanic Gardens brand guidelines (PDF)
  34. Liberty University brand identity policy
  35. Lloyd’s brand
  36. Macmillan identity guide
  37. MailChimp brand assets
  38. MasterCard brand center
  39. Microsoft corporate logo guidelines
  40. Mississauga’s Brand Story
  41. Mozilla Firefox branding
  42. NAMI identity guidelines
  43. National University of Singapore identity
  44. New York University identity and style guide
  45. NHS brand guidelines
  46. NYU-Poly identity style guide
  47. Ohio State University brand guidelines
  48. Ohio University brand standards
  49. Oregon State University brand identity guidelines
  50. Pacific University brand standards (PDF)
  51. Pearson logos and style guides
  52. Penguin logo guidelines
  53. Princeton University graphic identity (PDF)
  54. PRSA guidelines & logos
  55. Redfern brand identity guidelines (PDF)
  56. Saint Mary-of-the-Woods College style guide
  57. San Francisco International Airport identity program
  58. Santa brand book
  59. Skype brand book
  60. The Beano Comic brand guidelines (PDF)
  61. The Scout Association brand guidelines (PDF)
  62. The University of Texas brand guidelines
  63. Twitter brand assets and guidelines
  64. Ubuntu brand guidelines
  65. University of Arkansas graphic identity style guide
  66. University of California brand guidelines
  67. University of Cambridge identity guidelines
  68. University of East Anglia brand identity guidelines (PDF)
  69. University of Louisville brand graphics policy (PDF)
  70. University of Northern Colorado identity style guide (PDF)
  71. University of Wisconsin-Madison brand identity guidelines
  72. Vanderbilt University graphic standards
  73. Virginia Tech identity standards
  74. Walmart brand guidelines (PDF)
  75. Yale University identity guidelines
  76. Yelp styleguide

Brand guidelines should include most if not all of the following; (but its not limited to)

logo & application
typography, number systems, leading, tracking, kerning.
colour selection
layout & grid
tone of voice

Other things brand guidelines may include are:

logo & application
by-lines / straplines
product, range and distribution (methods, application)
way finding
invoices and associated stationary


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