Visual Literacy
A process of sending and receiving messages using
- Type
- Images
- Both
Based on a level of shared understanding of
- signs
- symbols
- gestures
- objects
Affected by
- audience
- context
- media
- method of distribution
The ability to construct meaning from visual images and type
Interpreting images of the present, past and a range of cultures
Producing images that effectively communicate a message to an audience
Everything that is necessary for any language to exist is on an agreement amongst a group of people that one thing will stand for another.
Semiotics
- Sign
- Symbol
- Signifier
Example :
Apple
Symbol: An apple
Sign: For Apple Mac computers
Signifies: Creativity , Independence
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