## Tuesday, 19 March 2013

### Present the findings (Layout Terminology)

Our Question

What is a dps ?

A dps is a double page spread, a double page spread is ...

a layout that covers two facing pages in a magazine or newspaper. If such a layout is featured in the center of the magazine or newspaper, it is called a center spread.

In advertising, double-page spreads are very costly and are usually used only when the advertiser is making some special announcement, such as the introduction of a new product, or a new brand promotion.

A double page spread can be flat or more interactive, e.g. pop up. You can also arrange any kind of content and produce interesting layouts.

Others

Margin ?
margin is the area between the main content of a page and the page edges.The margin helps to define where a line of text begins and ends. When a page is justified the text is spread out to be flush with the left and right margins.

Gutter?
A space between printed columns of text.

What is a golden section ?
The golden ratio ($\varphi$) is also called the golden section or golden mean.

In page layout terms

What is pagination ?
Splitting up of the pages and numbering them. Encompasses rules and alignments for deciding where page break will occur. Also need to consider cultural differences.

Finer detail quicker, longer than a heading. And represent topics of the heading.

Paragraph ?
Consists of one or more sentences

Caption ?
Draws in the reader, gives context to the image on the page.

Ligature ?
One character connected to another i.e . fi fl ae , used in typographical terms can be used to create a more attractive letterform. Represents specific sounds or words.

Pica ?
pica is a typographic unit of measure corresponding to 1/72 of its respective foot, and therefore to 1/6 of an inch. The pica contains 12 point units of measure.
12 points in one pica , 3 types of pica, P/2.
Publishing applications such as Adobe InDesign and QuarkXPress represent pica measurements with whole-number picas left of a lower-case "p", followed by the points-number, for example: 5p6, represents 5 picas and 6 points, or 5½ picas.

Pixel?
A sample of an original image. A dot or a square, each is made up of 3 red green blue. Smallest element.
8 bit - made up of 8 colours ?

Drop Cap  ?
From bibles and old books. A large Capital that was illustrated. Signifies the start or break in the text.

Folio Numbers ?
Normally the numbers at the bottom of the page.

Box ?
A square format layout can contain text image or both.

Rulers ?
Measurement rulers in software, where your guides are on the page, shows the page measurements at actual size.

Greeking ?
Greeked text is used in typography to evaluate a certain typeface's appropriateness, overall style or type color. Because a viewer can be distracted by meaningful content, greeking unimportant text forces the viewer to focus on layout and design.

Greeking is also used when a design is being developed but the content is unfinished. One example might be the layout of a magazine article which has photographs but no text; initially, a lorem ipsum text is used, and then the nonsense text is replaced with draft versions as they become available. This allows design and layout to be carried out in parallel with content revisions.