illy launches the illy City Mug casting through Desall.com, looking for graphical proposals for an exclusive line of mugs by illy dedicated to six world-famous cities:
Rome, Milan, Paris, London, San Francisco and Hong Kong
PASSION FOR COFFEE RUNS DEEP AT ILLYCAFFÈ
, coffee that delights: this is illy’s mission, passion and obsession. A created through : eight decades of experience; unmatched knowledge of coffee biology and chemistry; unrivalled skill at roasting; the pioneering of innovative, enabling technologies; and a family’s entrepreneurial passion.
In order to offer a complete tasting experience combining taste with aesthetics, illy wants to create a new line of mugs specifically dedicated to the six metropolises selected, that the participants of "illy City Mug" will interpret by providing as many iconic graphics.
The graphics illy is seeking will have to be dedicated respectively to Rome, Milan, Paris,
London, San Francisco and Hong Kong. The selected proposals will be printed on the
surface of the illy Mug, forming an exclusive set to be sold throughout the illy distribution
The participants are requested to submit one graphical proposal per city, each submitted as separate upload.
Deliverable: participants are requested to work on the Template-for-illy-Mug-graphic
attached in the Material files (either in bitmap or vector version) and to attach the graphics as a.zip Archive during the upload process.
For the illustrative images (those published on the contest gallery), please use the
Rome , Italian: Roma; Latin: Rōma, is a city and special comune (named "Roma Capitale") in Italy.
Milan, Italian: Milano also in Italy.
Paris, French Pari, the capital of France.
San Francisco, officially the City and County of San Francisco, is the leading financial and cultural center of Northern California, North America.
Hong Kong (香港), alternatively known by its initials H.K., is situated on China's south coast and enclosed by the Pearl River Delta and South China Sea.
Lombard Street- SF
Abbey Road- LN
Via Vento- RM
Via Monte Napoleone- ML
Nathan Road (The Golden Mile)- HK