Thursday, 20 March 2014

Possible Outcomes for Studio Brief 2

DVD Packaging

Limited edition packaging (editions of 10) for 3 of our most recent typographic films currently shown as part of the traveling exhibition "The Happy Show". Each box contains an earthenware USB drive (specific to each film), a blu-ray disc and a certificate of authenticity. All boxes were individually written on by Stefan.

A film production company
Airtime Productions
Airtime Productions is a film company which mainly produces extremesport films, 
but also commercial, documentary & fictional work. The identity is intended to reflect speed, air and altitude. Their cinematography is used throughout the identity and replaced when new prints are done. This allows the identity to be kept fresh, while display their different work through publications.

A film festival
The Brief was to create a strong visual identity, branding and all design collateral for the event.A black and gold theme was used throughout all design work to help highlight the sterling reputation of the festival to honour and focus on their efforts in showcasing great pieces of art to an eager and diverse audience, also to create original eye-catching outcomes to help successfully promote and bring attention to the festival.

includes way finding

I wrote down lots of notes and discussed ideas with friends, I felt like I needed a larger project. I started to think about an event. I thought about an exhibition but I wondered whether that was appropriate and who would actually go to an exhibition. Someone I was speaking to mentioned a conference, I wasn't too sure what a conference involved, but I found that its quite an academic and specialist event, where speakers will speak to other similar people about a specific topic. I thought that I could create a dream conference where speakers would talk about the concept of dreaming and other related topics. However I don't want the conference to be preaching, and I want the conference to be more discussion, and debated. More philosophical and realistic… in a sense.

I also thought that a conference maybe inaccessible to the general public, or people that aren't academics, I wanted to broaden the audience to young adults and adults , a similar audience of Inception, perhaps a more intellectual audience but still more public than academics etc.  

A conference is a meeting of people who "confer" about a topic.
Academic conference, in science and academia, a formal event where researchers present results, workshops, and other activities.

A festival or gala is an event ordinarily staged by a local community, which centers on and celebrates some unique aspect of that community and the Festival.

A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom. 

Oneirology (/ɒnɨˈrɒləi/; from Greek ὄνειροςoneiros, "dream"; and -λογία, -logia, "the study of") is the scientific study of dreams. Current research seeks correlations between dreaming and current knowledge about the functions of the brain, as well as understanding of how the brain works during dreaming as pertains to memory formation and mental disorders. The study of oneirology can be distinguished from dream analysis in that the aim is to quantitatively study the process of dreams instead of analyzing the meaning behind them.

Oneironautics refers to the purported ability to travel within a dream, usually on a conscious basis. A traveler in a dream may be called an oneironaut.

T-Shirts and ID badges



'Ideas' Card

– 6 posters
– programe
– invitational booklet
– 2 notebooks
– envelope
– pencil



Ipad and smart devices are a good idea for people on the move, many might no bring there laptops too a conference or further more a festival.

Iconography- simple but effective way for the audience to recognise things

Wristbands- safety and recognition of the people involved.

"lucid" means clear

Charlie Morley is a Lucid Dreaming teacher and practitioner of Tibetan Buddhism specializing in the use of both Western scientific and Tibetan Buddhist dream practices with the aims of bringing mindful awareness into all stages of dream, sleep and waking life. He is the co-creator of a new holistic approach to conscious sleeping and lucid dreaming called "Mindfulness of Dream and Sleep". This new approach includes practices which aim to help us sleep better, dream more lucidly and wake up with more awareness, clarity and joy.

Tim Post gives an insight into the emerging science of lucid dreaming and unveils the potential power of using lucid dreams to enhance psychological development and overall well-being.

Dr. Stickgold studies the role of sleep and dreaming in learning and memory processes. He has studied how dreams change in response to mental challenges, ranging from computer games to living in a zero gravity environment on the International Space Station.

Bob Stickgold is a native of Chicago. He attended college at Harvard University, and received his PhD in biochemistry from the University of Wisconsin in Madison. He is currently an Associate Professor of Psychiatry at Harvard Medical School and Beth Israel Deaconess Medical Center, and serves as the Director of Harvard's Center for Sleep and Cognition. He is the author of numerous scientific articles, as well as two science fiction novels, and his work is frequently cited in both leading scientific journals and the popular press.

Craig Webb, Executive Director of the non-profit DREAMS Foundation (, is a McGill University graduate with pioneering lucid dream research at Stanford University, an international author/speaker, and also helped found "Making Contact" (a radio show airing weekly on 200+ stations for 20+ years). Over the past two decades, Craig has had the privilege to be an invited expert for major motion pictures, Fortune 500 corporations, numerous universities, top CEO's and celebrities, and well over a thousand international media.

eye masks-


The individuals who attend conferences are the doers and the thinkers. They are the individuals who want to learn and expand their knowledge, and to meet other people in their field. There are conferences for all types of disciplines. Whether you are a chemistry major looking for a place to discuss your research, or an undeclared major looking for a place to network and learn interviewing skills, there is something out there for everyone.

Positive effects of lucid dreaming

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