Questions from the presentations and in general
What is the perfect balance of colour ? ( contrast of extension )
How will light affect a print i.e. from the print room to the studio ?
Does artificial light effect colour ?
Do all the colours work together i.e. all the primaries, all secondaries, all tertiaries ?
Does stock effect the colour of the print ?
Do colours have an influential effect on peoples mood/ feelings ?
Do tertiary colours have a complimentary colour ?
Does contrast of extension apply for colours that aren't complimentary ?
Do colours have a character ?
Most common questions asked as a group
- When contrast of extension is balanced is it high, low or mid ?
- Does contrast of extension apply to colours that aren't complimentary ?
- Do tertiary colours have complimentary colours ?
- How does natural/artificial light affect colour ?
- How does the chromatic value of white stock effect the colour of a print ?
- Does tone effect the temperature of a colour ?
- Is it possible for a warm colour to be warm when it is desaturated ?
- Can complimentary colours be balanced ? (contrast of extension)
- How can simultaneous contrast be used in a specific context ?
- How do you make gold and silver ?
We then swapped our questions with other groups and then picked a question to look further into ...
Why do people have a favourite colour ?
A student asked last week why we have favorite colors. Psychologists disagree. Some, like Anya Hurlbert and Yazhu Ling argue that color preference is biological. This explains why there are differences, for example, across sexes. Independent of culture, they contend, girls tend towards pinks and purples, red-based shades, whereas boys tend towards blue-based colors. Others like Ou, Luo, Woodcock, and Wright argue that colors are intertwined with emotions and that favorite colors come from emotional connections. Still others, likePalmer and Schloss, give a more evolutionary take claiming that certain colors are naturally associated with that which is healthful -- blues for sky and clean water, green for edible plants -- and those are frequently cited favorite colors; whereas other colors, like brown are associated with that which is harmful (feces, rotting food) and thereby we have developed a natural disinclination towards them.
- Blue is the #1 favorite color of all people.
- 53% of the flags in the world contain blue.
- Blue is the most commonly used color in corporate identity.
- A dark blue suit is professional business attire.
- Blue jeans are worn all over the world.
- Aristocracy is blue-blooded in all European languages.
- Optical (made up of different coloured dots)
- Physical (made from flat colour)
The set up of the print is the cost
4plates in the CMYK process, 4 separate costs
Flood colour= 1plate (less expensive)
- 4 colour system = optical
- Formula colour = physical
however a four colour print CMYK, has more scope for colour
formula colour may not be available
a block colour has more dots that are closer together
tinted/ pale/ desaturated has less dots further apart
CMYK is optical
Grey - better in grayscale as it would have one plate, in CMYK it may have all four which is a lot more expensive
Check this with the sliders on photoshop
More complicated colours = more plates = more cost
colour libraries contain exact matches to printed pantone swatches.
7plates is about the max number you can have for a print , that includes spot colour and varnish.
when working with print, its better to work in a constant light that does not change.
different computers also provide different colour.
understanding colour therefore is important if not more than typography.