Writing is where Visual Communication and Spoken Language meet.
- Old Style
- Slab Serif
- Sans Serif
The “age of print” began around 1450, when Gutenberg's press was invented.
|Moveable Type, for print|
Gutenberg Gothic Script 1450
The painter and designer Geofroy Tory believed that the proportions of the alphabet should reflect the ideal human form. He wrote " the cross stroke covers the mans organ of generation, to signify that modesty and chastity are required, before all else, in those who seek acquaintance with well-shaped letters.
F.H.Ernst Schneidler, 1936
Modern/ Didone typefaces
Attributed to Firmin Didot, 1784 but the most influential ‘Didone’ typeface was created by Giambattista Bodoni.
Slab Serif/ Egyptian 1800's
Aksidenz Grotesk- Berthold Type Foundry in 1896
Example of Herbert Bayer’s sans- serif typeface- Bayer, 1925
A unicameral type - all text to be lower case, (to ditch capitals)
Eric Gill, ‘Gill Sans’, 1926
Designed in 1957 by Max Miedinger
Serif / Sans Serif
•Remember that type communicates visually and is not just a vehicle for content
•There is nothing more satisfying than a beautifully tight kern